Balance Bar
Sampling Teams- Aspen Mountain, CO
Highlights
- Balance Gold #1 Selling Energy Bar
- Managed $250,000 Resort Partnerships/Sponsorship Annually
- Sample Distribution in 33 Major U.S. Resorts
- Generated Additional $125,000 in Wholesale Sales Annually
- Manage Over 100 Samplers from Sunday River, ME to Mammoth, CA
- 9 National In-Market Coordinators
- 5 Shipping and Receiving Warehouses NY, UT, CO, 2 in CA
- Over 5,000,000 Brand Impressions Annually
- SmartWorks Inc. is a Kraft Approved Vendor
United Parntership
Highlights
- SmartWorks took initiative and grew Balance Bar’s ski resort program by strategically partnering with United Airlines.
- 200,000 bars distributed annually in-flight
- 7 Major Winter Resorts Destinations across the Western U.S.
- 4 Major U.S. Markets
- Touched over 1.5 million travelers annually with in-flight sampling and airport signage at just the right time in just the right place
- Benefits to both United Airlines and Balance Bar
Balance Bar Samping Growth
Highlights
- 10 Year Program
- Year One- 25,000 Bars Sampled
- Year Ten- 1,945,425 Bars Sampled
- 78% Trial Rate
- Trial Rate 22% above industry standards
- Trial Rate = Number of bars consumed/Number of bars sampled.
Sampling Teams- Squaw Valley USA, CA
Highlights
33 RESORTS
Alpine Meadows, Alta, Aspen Highlands, Aspen Mountain, Attitash, Breckenridge, Buttermilk, Cranmore, Crested Butte, Gore Mountain, Jackson Hole, June Mountain, Killington/Pico, Kirkwood, Loon Mountain, Mammoth Mountain, Mount Snow, Mountain High, NorthStar, Park City Mountain Resort, Sierra@Tahoe, Smuggler’s Notch, Snowbird, Snowmass, Squaw Valley Steamboat, Stowe, Sugar Bowl, Sugar Loaf, Summit@Snowqualmie, Sun Valley, Sunday River, The Canyons, Vail, Waterville Valley